So, you’re a business owner looking to scale your digital presence and drive more traffic to your website. You understand the significance of search engine optimization (SEO) in your overall digital marketing strategy.
You’ve worked hard to optimize your website for search engines, but keeping up with the ever-changing SEO landscape is a daunting task.
But here’s the good news – you don’t have to do it all by yourself.
Outsourcing SEO is becoming an increasingly popular choice among businesses of all sizes. It allows you to leverage the expertise of professionals who stay up-to-date with the latest trends and techniques, ensuring your website maintains its competitive edge.
Now, if you’re ready to dig deep into the essentials of outsourcing SEO effectively, here is the Table of Contents we’ll go through.
What is outsourced SEO and how does it work?
Benefits of outsourcing seo for your business
Challenges and risks of outsourcing SEO
How to choose the right SEO partner?
Best practices for managing an outsourced SEO team
When should you consider outsourcing SEO?
You can also check out this ebook to learn more about outsourcing SEO and overall digital marketing services.
By the end of this article, you will have all the necessary information to make an informed decision about outsourcing your SEO efforts and what to expect from that collaboration. Let’s dive into the world of outsourced SEO and unlock your business’s full potential!
What is outsourced SEO and how does it work?
Outsourcing SEO is the practice of handing over the online marketing and advertising of your business to another team or an independent consultant. Instead of managing SEO in-house, companies hire professionals who focus on ensuring their websites appear higher in the SERPs.
One of the benefits of SEO outsourcing is that companies get a chance to access professionals and tools they are often unable to obtain internally. Outsourcing is a cost effective way in which companies can get access to the current tools, technologies and techniques for increasing avenues of search visibility and organic traffic.
Let’s see what are the ways in which outsourcing your SEO requirements can boost your business growth.
Benefits of outsourcing seo for your business
Here are the advantages of outsourcing SEO.
- You will gain access too a pool of expert talents without having to pay hefty sums to hire them permanently.
- These seasoned professionals are well-versed in latest tools and technologies.
- You only need to pay a monthly subscription fee or a project-based fee, according to the plan you choose.
- You will save your time and resources and be able to focus more on the core business activities.
- You can scale your business operations with the help of an outsourcing agency easier than with an in-house team.
- You won’t have to worry about hiring permanent in-house talents during holidays campaigns or peak sales for a temporary rise in demands. Outsourcing can play a handy role in meeting your requirements at this point.
But things won’t always be as smooth as they sound. Especially it’s your first time trying to scale your business operations by outsourcing your SEO and other non-core tasks.
Let’s talk about the challenges of outsourcing SEO and ways to overcome them.
Challenges and risks of outsourcing SEO
Here are a few hurdles you need to tackle along the way.
1. At times, there will be a lack of control and transparency.
To overcome this you need to establish proper communication channels. And you should also request frequent progress reports. Maintain transparency in the processes involved to have a better understanding of what’s working and what’s not.
2. Do not, at any cost, choose a wrong partner.
You must carefully evaluate your outsourcing partner’s profile before making any decision. Or even if you have chosen one, look for warning signs such as low quality backlinks, black hat SEO practices, etc. Because these practices may harm your SEO severely.
Now that you know what outsourcing SEO brings to the table, the next most important step is to choose the right SEO partner for your business. One you can rely on to experience exceptional search results.
How to choose the right SEO partner?
Here are a few crucial factors you must consider before picking your SEO outsourcing partner.
- Evaluate the outsourcing agency’s expertise and experience in your industry. Do not completely rely on your intuition.
- Go through their past work, case studies, client testimonials, online reviews, etc. Learn about working experience of their clients.
- Ask about their pricing models (whether it’s part-time, full-time, project-based, subscription-based, retainer model, etc.)
- Ensure that their strategies align with your long-term business goals because SEO can never be a short-term solution. The initial investment today will reap fruitful results for a long-time even when you don’t avail SEO services after a few years.
- Set clear expectations and the targets you want to achieve such as organic traffic, low bounce rates, increase dwell time, generate SQLs, click-through rates, etc.
Best practices for managing an outsourced SEO team
Here are some of the best practices that will help you get the most out of your outsourced SEO team.
- Before anything, set clear expectations from your partner.
- Define key performance metrics to measure your results.
- Establish clear mediums to ensure seamless collaboration.
- Use latest tools and technologies to track your SEO performance.
- Raise requests for frequent reports and meetings to assess progress.
So, if you’re still unsure about whether to choose outsourcing or continue SEO efforts in-house, let me add more clarity.
When should you consider outsourcing SEO?
If you want to know whether it’s the right time to outsource your SEO requirements, here are a few things to consider.
- Look out for these indicators such as, lack of expertise in your internal team, unsatisfactory results, and need for scaling business operations.
- If you’re a small business or a startup, outsourcing will help you get organic reach and establish a growth plan for long-term.
Wrapping up
Hiring an SEO outsourcing agency is one of the strategic options that will define success for companies targeting to build a solid digital presence. But most importantly it needs to be done right and everyone needs to go into outsourcing with the right knowledge and expectations.
So, always be sure to consider the experience, the reliability of the partner you are choosing as well the ethical standards of the partner. Always maintain maximum communication, and also always measure the results, to determine if SEO efforts are giving you effective returns.
Time to let your actions do the talking.